43% of potential bank switchers took action after seeing a TV ad (past 30 days).1
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46% of potential bank switchers took action after seeing a streaming ad (past 30 days).1

Fintech users are 12% more likely to take action after seeing a TV ad and 10% more likely to take action after seeing a streaming ad.2

High-income investors watch an average of 18 hours of TV each week and spend an average of 15 hours/week on the internet.3

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