Spectrum Reach is not only number #1 in traditional TV viewing share in our top (metered) markets, but local streaming data reports from Nielsen show that the apps in our streaming TV portfolio account for the second-most audience viewership, behind only YouTube.1
Much ado is made about CTV viewership garnering the greatest share of viewing ahead of both cable and broadcast, but not all CTV inventory is created equal.2 A CTV provider's ability to offer premium, live content drives the largest growth within the streaming ecosystem.3
As an MVPD, Spectrum Reach offers both premium traditional TV and CTV inventory, while allowing advertisers to target audiences and geographies with scale and precision.4
Here are four key insights that show why Spectrum Reach is foundational to every media buy:5
- SVOD/Hybrid CTV apps make up 42% of the current streaming landscape—leaving brands with little to no ad opportunities. Spectrum Reach’s CTV inventory is 100% ad-supported.
- Within the ad-supported streaming space, Spectrum Reach delivers 33% of the non-SVOD streaming audience share, and 20% of all streaming viewership overall.
- Spectrum Reach's Streaming TV is #1 in streaming share in 13 of our 22 top markets, beating out other platforms—including Max, Disney+, and Hulu SVOD.
- Spectrum Reach is #1 in traditional TV viewing share in our markets, compared to each network group—with over 3x the share of ABC, CBS, NBC, and FOX.
As an MPVD with a direct relationship to consumers across our markets, Spectrum Reach can connect your business to engaged audiences through the Spectrum TV app, the #1 most-watched streaming service in the US on an hours-per-household basis.6 Spectrum Reach is the leader in premium video through our uniquely effective multiscreen capabilities. And through aggregated, de-identified first-party data, we deliver smart media campaigns.
Learn more about our full spectrum of advertising solutions, our targeting capabilities, and how we measure results.
Note: The statistics on this page are subject to change, and are updated on a quarterly basis.
Last update: 09/27/24