The Pay It Forward Program embodies Spectrum Reach’s commitment to small business growth through free advertising, education, and mentorship. Since 2021, we’ve empowered over 2,500 entrepreneurs with grants that unlock access to impactful media campaigns, support from leading experts, and valuable resources designed to help your local business thrive.
Each small business we select gets a complimentary traditional TV & streaming advertising campaign and 30-second commercial. In addition, we include educational resources like our robust Ad Academy, coaching from successful entrepreneurs, and inspiring connections to other business owners in a vibrant community. It’s all a big part of our effort to support the local businesses where we live and work.
Join our online community of forward-thinking local entrepreneurs, including those in your local market.
We believe in empowering advertisers with the knowledge and skills to successfully navigate the media landscape.
Meet the businesses that support and guide the Pay It Forward Program.
"Local businesses and entrepreneurs form the backbone of the communities where we live and work. Simply put, when businesses thrive, so do their communities. The Spectrum Reach Pay it Forward program provides opportunity and access to media and marketing expertise that will help them succeed."
Pay It Forward grant recipients must meet seven specific criteria. If your business qualifies, the application process is easy. We look forward to having the chance to talk to you about how we can work together to create a customized advertising campaign for your growing business.
Pay It Forward sponsors partner with us to help provide qualifying small businesses with access to advertising tools, creative services, and other resources. They benefit from Paying It Forward in the neighborhoods where they live and work, while driving their brand awareness and thought leadership in local communities.
If your business is interested in becoming a sponsor and making an incredible contribution to your local economy, let’s talk.
Spectrum Reach’s Pay It Forward Program brings hard-working entrepreneurs together through in-person thought leadership events and online connections like our Facebook community. By working together with us, our sponsors, and each other, we help thousands of small businesses succeed and grow.
2500+ locally-owned businesses.
$50M+ in media, resources, and creative services.
$13M in small business grants.
Check out some of the great press coverage that Pay It Forward recipients have received.
Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced...
American businessman and Shark Tank investor Daymond John knows...
The program will provide $3.8 million in free ad campaigns to small businesses nationwide in 2025; more than...
Would you like to know more? Learn how the Pay It Forward Program can supercharge your small business. Review these frequently asked questions.
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